Development of An Award-Winning Board Game for Teaching Children about Road Safety

Innovative Traffic Safety Teaching Aids (ITSTA), a new educational board game designed to teach children important road safety rules. Through the design patent, this product was exhibited in the Green Idea International Invention Competition and won the gold medal. This study has two main objectives. Firstly, it presents the practice of designing and manufacturing the game set, and secondly reports the analysis of both quantitative and qualitative results on its educational effectiveness. In the design thinking process, the researchers compared commercial road safety teaching products available in the market. They established six key elements that helped shape the development of the board game. After the initial stage, the researchers progressed to production stage, at which they made drawings of all ideas, producing scaled down versions, and testing the complete model. The mixed methods research was also used to increase the level of understanding regarding the effectiveness of the new product. A 12-question, 5-point Likert-scale questionnaire was administered to 34 educate givers to collect quantitative data, while interviews were conducted for qualitative data. The findings show that the majority of the personnels reported a preference of ITSTA over other competitors in the same market. The three themes that emerged from interview data are facilitation, autonomy, and challenges.